Trader Joe’s: Decieving Customers Since 1958

I’m overjoyed to announce that within 6 months of the posting of this article, Trader Joe’s has removed ALL instances of artificial colors from their brand. Thank you for listening to your customers!


I stopped shopping at traditional grocery stores in 2011 around the same time that I went vegan.

The reasons were plentiful, but I cared most about avoiding:

  • Artificial Colors
  • Artificial Flavors
  • Preservatives
  • Other added “junk” ingredients

Now, if you’ve seen my write-up on the best vegan grocery stores, you’ll notice that I left out a big competitor: Trader Joe’s.

Some might be wondering why I would include a store like Sprouts and exclude TJ’s.. It really comes down to their morals as a company.

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Face It: You’ll Never Be Vegan Enough

Face it: you'll never be vegan enough

Living Realness | January 19, 2018 | By

If you haven’t heard; 2018 is the year of veganism. Newspapers, magazines, and even celebrities are all jumping on the bandwagon (it’s about time!)

For instance, the Veganuary movement has had a 552% increase in sign ups compared to 2016! (23,000 in 2016 compared to 150,000 in 2018).

That’s a staggering amount of people taking the vegan challenge, and it’s fantastic!

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New Brand Alert- Natural Vegan Products: Shipped Right to Your Door!

Natural Vegan Products

There you were:

Standing in Target, eyes glazed over at the endless rows of beauty brands.

“I’m sure they have vegan products here” you thought, as you picked up the 12th bottle of conditioner.

  • “Damn, they test on animals, too?”
  • “What?? Milk by-products in shampoo?”
  • “There has to be an easier way!!”

Well, ladies and gents, the time has come to introduce you all to: Natural Vegan Products.

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Find Out: What Kind of Vegan Are You?

What kind of vegan are you?

Living Realness | November 10, 2017 | By

If you haven’t heard: veganism is on the rise.

In fact, reports are showing a 20% increase in vegan orders since 2015!

This is fantastic news for animals, mother nature, and all other earthlings that inhabit the planet.

That being said, before you take the plunge, make sure you know what kind of vegan you are going to be. There are several different types (but you can only pick one)!

Here are the 6 most common types of vegans, each-sub category is a little different:

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8 Reasons You Should NEVER Go Vegan

8 Reasons to NEVER go vegan

Living Realness | October 6, 2017 | By

Going vegan was one of the most controversial things I have ever done.

No, seriously! Go talk to Mike down at your local butcher shop, he’ll tell you all about how vegans are ruining the world.

Well, Mike from the Meat Department, I’ll save you some time.

Here are my top 8 reasons people shouldn’t go vegan!

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