Trader Joe’s: Decieving Customers Since 1958

I’m overjoyed to announce that within 6 months of the posting of this article, Trader Joe’s has removed ALL instances of artificial colors from their brand. Thank you for listening to your customers!


I stopped shopping at traditional grocery stores in 2011 around the same time that I went vegan.

The reasons were plentiful, but I cared most about avoiding:

  • Artificial Colors
  • Artificial Flavors
  • Preservatives
  • Other added “junk” ingredients

Now, if you’ve seen my write-up on the best vegan grocery stores, you’ll notice that I left out a big competitor: Trader Joe’s.

Some might be wondering why I would include a store like Sprouts and exclude TJ’s.. It really comes down to their morals as a company.

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Easy Vegan Peanut Butter + Chocolate Breakfast Cookies

Easy vegan peanut butter and chocolate breakfast cookies recipe. Refined sugar free!

Breakfast, Recipes, Sweets | February 9, 2018 | By

Peanut butter and chocolate.. the king of flavor combinations! Let’s make mornings a little easier with these make-ahead peanut butter and chocolate breakfast cookies. These babes are vegan, refined-sugar-free, and guaranteed to satisfy your morning cravings.

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Face It: You’ll Never Be Vegan Enough

Face it: you'll never be vegan enough

Living Realness | January 19, 2018 | By

If you haven’t heard; 2018 is the year of veganism. Newspapers, magazines, and even celebrities are all jumping on the bandwagon (it’s about time!)

For instance, the Veganuary movement has had a 552% increase in sign ups compared to 2016! (23,000 in 2016 compared to 150,000 in 2018).

That’s a staggering amount of people taking the vegan challenge, and it’s fantastic!

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Easy Vegan Baked Falafel with Tahini Sauce

Easy vegan cilantro falafel recipe

Appetizers, Mains, Recipes | January 5, 2018 | By

If you know me, you know I love a zesty falafel. Creamy, crunchy, and oh-so-flavorful… But what about those who hate frying things for an hour (me), hate unnecessarily difficult recipes (me), and hate bland food (ME)? Whip up a batch of this easy vegan baked falafel. Perfect for salads, wraps, or even plain!

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Easy Vegan Peanut Butter Oat Bar Recipe (No-Bake!)

Easy vegan Peanut Butter Oat Bars. No bake, refined sugar-free, and delicious! Perfect for breakfast, snack, or dessert.

Breakfast, Recipes, Sweets | December 28, 2017 | By

Easy Vegan Peanut Butter Oat Bar Recipe (No-Bake!) - Serving Realness

What goes together better than peanut butter and oats? How about peanut butter, oats, and chocolate? Now we’re talkin’! This Peanut Butter Oat Bar Recipe is chock full of protein, flavor, and joy. Best of all, these babes are refined sugar-free! What’s not to love!?

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